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What happens when brand strategy, design, motion and AI come together?
For this concept project, we created a complete digital world for LIMONA — from the visual identity and product direction to the immersive website experience and motion design.
The goal was not just to make something visually striking, but to build a brand that feels consistent across every touchpoint.
At ALETRA, this is how we work: human creative direction, accelerated by AI.
Branding. Web. Motion. AI-powered production.
#BrandDesign #CreativeDirection #AIDesign #MotionDesign #WebDesign #BrandIdentity #AIArt #DigitalExperience #CreativeStudio #ALETRA
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
New project: brand identity for LEVELUP FRANCE
I worked on the full visual identity, from strategy to logo, color palette and brand guidelines, translating a promise of method and rigor into something visual and premium. It was a stretch, and I loved every part of it.
Amazing work
A good brand mark has to work everywhere the product shows up.
The mark was designed to adapt across every medium it appears in. Digital surfaces, product interfaces, and large format interactive billboards at logistics industry events all require different things from a logo. The mark holds up across all of them without modification.
Because the mark is translucent, it reads differently depending on where it sits, lighter and more open on white, denser on dark, bold at large format, and the adaptation works without changing anything about the shape itself.
This is beautiful
Most coffee brands shout. More flavours. More syrups. More noise.
MONO does the opposite.
The name says everything: one origin, one bean, one intention.
No distractions, no seasonal gimmicks, nothing to hide behind.
Just coffee, poured with purpose.
The visual identity had to feel the same way it tastes: deep forest green, clean white, generous negative space.
Every frame gives the cup room to breathe. And in the final shot, the shadow says what words can't, it's in the beans.
This is MONO. Single origin. Nothing else.
#branddesign #branding #visualidentity
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