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What happens when brand strategy, design, motion and AI come together?
For this concept project, we created a complete digital world for LIMONA — from the visual identity and product direction to the immersive website experience and motion design.
The goal was not just to make something visually striking, but to build a brand that feels consistent across every touchpoint.
At ALETRA, this is how we work: human creative direction, accelerated by AI.
Branding. Web. Motion. AI-powered production.
#BrandDesign #CreativeDirection #AIDesign #MotionDesign #WebDesign #BrandIdentity #AIArt #DigitalExperience #CreativeStudio #ALETRA
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I Just Created NOIRÉ 🔥
A Coffee Brand Built Around the Pause.
NOIRÉ is a premium café brand built around a simple idea:
Great coffee should feel like a moment of pause, not another part of the
routine.
The project explores a complete visual identity, packaging
system, takeaway cups, coffee bags, tote bags, menu design, café applications and lifestyle campaign direction.
Instead of relying on the usual loud coffee aesthetics, I
built NOIRÉ around deep charcoal, warm ivory, soft graphite, refined
typography, subtle botanical illustrations and quiet editorial compositions.
The visual language is intentionally dark, tactile, and understated - giving every touchpoint the feeling of a slow morning, a quiet table, and coffee worth taking your time with.
From the cup in your hand to the café around you, every detail was designed to make the brand feel like a ritual.
Waiting for your thoughts in the comments 🙌🔥
branddesignertastetestBrand DesignGraphic DesignPackaging DesignAdobe IllustratorAdobe InDesignAdobe Photoshop
All Eyes on You!!👀
100 eyes. One cursor. And absolutely nowhere to hide.
Built for the Rive Halloween Challenge with RML, Luau, and WGSL shaders.
looking scary af 🔥
Hi Contra 👋
I'm Alia, founder of Slick Prjct , my small brand strategy and design studio based in Brussels. I've been doing this for 10+ years, both in-house and freelancers side.
I've spent the last few years mostly on Upwork, so starting a profile here from zero feels a bit... strange? In a good way :)
So how is it here?
What do you wish someone had told you in your first month?
Go ahead. I think you will get your desire clients.