Hot take: Interaction isn't just decoration. It is the brand
I built this visual concept for a Peptides brand using WebGL and fabric physics. The fluid motion isn’t a gimmick it’s the core identity.
Took a WebGL fabric physics simulation and pushed it to the absolute limit.
Built a complete visual concept for a Peptides brand around it. Pure interaction, zero boring static layouts. Let's go!
Pushing fabric physics that far for a peptides concept is a strong choice. The quiet editorial layout lets the motion carry the brand instead of competing with it.