Windsol: a brand and website built to power the clean energy shift
Windsol is a renewable energy company covering solar and wind. We built the full identity and the website around one idea: clean energy should feel simple, bright and trustworthy.
The sun-ray symbol works across a cap, tote and tee, and the site turns live energy data into something people can read at a glance.
Which touchpoint do you think sells a brand best, merch or the website?
Same brand. Same palette. Two completely different proposals for a real estate developer.
A: An isotype built from blocks. Geometric, precise, the language of construction. It says we build.
B: Custom lettering with movement. Warmer, more editorial. It says we build places you’d want to live in.
My vote is B, Milagros. Custom lettering with movement has real editorial warmth, which suits a developer selling places people actually want to live in.