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Landscape Photography & Editing for Regional Tourism Promotion
My role. Landscape Photographer & Photo Editor
Project description.
A landscape photography project created to promote tourism in an underdeveloped rural region in China, undertaken during a community support initiative in August.
I independently managed the entire process, from location scouting and landscape photography to color grading and final image editing. Through careful composition, natural light, atmospheric depth, and balanced tonal contrast, I aimed to capture the region’s landscape and communicate its visual appeal for tourism promotion.🙌 😊
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MAE — Art Direction & Brand Visual Identity
A visual identity concept developed for MAE, built around the idea of “Controlled Energy — Movement in Contrast.” The direction explores the tension between individuality and constant movement, using a sharp central subject surrounded by blurred figures to create a strong visual narrative.
The Challenge
The goal was to create a visual language that felt distinctive, contemporary, and emotionally engaging without relying on excessive graphics or conventional branding. The challenge was to communicate movement and energy while keeping the brand feeling refined, minimal, and controlled.
The Solution
I developed an art direction centered around contrast — stillness vs. movement, focus vs. distraction, and individuality vs. the crowd.
The orange environment creates a bold visual signature, while the motion-blurred silhouettes represent the constant movement surrounding the individual. The sharply focused central figure becomes the visual anchor, communicating confidence, identity, and control.
The same visual language was then extended into the brand composition through minimal typography, logo placement, graphic symbols, and structured spacing, creating a system that can work across campaigns, social content, editorial layouts, and brand communications.
My Role
Art Direction · Brand Identity · Visual Concept · Graphic Design · Typography · Brand Composition
I was responsible for developing the visual concept, defining the art direction, establishing the graphic language, and translating the concept into a cohesive brand presentation.
Concept → Art Direction → Visual System → Brand Application
Logo DesignProduct DesignAdobe IllustratorAdobe PhotoshopAdobe Premiere ProBrand DesignVisual Designvisualidentity
@coinprop.io Sometimes, the idea that comes to mind turns out to be so perfect that you can't believe it. This one popped up early in the project and stayed until the end as the best one. A stack of coins forming the letter C for a coin prop firm. Simple and timeless.
this is smart! coins as C - didn't think of that before. really clean work man
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Planning a project that needs convincing visuals? Let's talk.
Amazing job, keep going! 😍✨
