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AI Brand Imagery — My Purpose Profile
Visual Direction & AI Image Generation | Brand Rebrand
My Purpose Profile approached me during a full website rebrand. They needed a fresh visual identity that felt warm, human, and aspirational without the stiffness of traditional stock photography.
I developed a cohesive lifestyle image series using AI generation, art-directing each scene to reflect their audience: purpose-driven adults at different life stages, captured in natural home environments with soft, authentic light. The brief called for images that would feel indistinguishable from a premium photography shoot.
Every image was crafted with consistent environmental cues: neutral interiors, warm wood tones, linen textures, and talent that represents real people rather than polished archetypes. The result is a visual library that anchors their new brand identity across the site.
Deliverables: AI-generated lifestyle photography, brand-aligned art direction, ready-to-publish assets
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AURA — Luxury Fragrance Website 🌸✨
AURA is a luxury fragrance website concept built around softness, atmosphere, and product storytelling.
The goal was to make the perfume feel almost weightless — combining dreamy skies, delicate pastel tones, translucent UI elements, and an oversized product visual to create an emotional first impression.
Special attention was given to:
• a product-focused hero that makes the fragrance the main visual anchor
• soft glassmorphism cards for fragrance notes, pricing, and product details
• an airy pastel palette inspired by clouds, light, and floral notes
• elegant typography that adds a premium editorial feel
• a fragrance selector that introduces different scents without distracting from the hero
• clear product discovery and shopping actions
• a mobile experience that keeps the same immersive visual atmosphere
• a lightweight mobile menu with product discovery and social touchpoints
The result is a soft, premium digital experience that combines luxury storytelling with clear e-commerce functionality.
Looking to create a distinctive website for your beauty, fragrance, or lifestyle brand? Let’s create something memorable ✨
The typography fits the fragrance vibe perfectly 🌷
KLUGE's marketing team asked the question most brands are quietly asking right now. What can generative video do today, and where does it still fall over?
They wanted an answer they could plan a budget around.
So I proposed a demonstration instead of a deck. One short story, told across four acts, designed from the first line to walk straight into every hard problem in AI video production. If a technique was going to break, I wanted it to break here, on a demo, rather than later on a live campaign.
This is beautiful. So much work must've gone into this. Well done!
A recent cinematic Formula racing project I worked on 🚀
Built with 3D and the latest AI tools to push the visuals into a more cinematic, filmic direction.
Always experimenting with new workflows to bridge 3D and AI.
the night race shots are moody as hell. blender or higgsfield for this one?