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APEX MOTO — mobile interaction and storefront QA detail.
This engineering detail comes from the same self-directed APEX MOTO concept shown in my main case study. It demonstrates the implementation work behind the visual design, not an additional client project.
The Shopify product page uses explicit size selection and selection feedback. Targeted checks covered missing-size validation, catalog filtering and sorting, browser Back, reordered-word search, mobile-menu keyboard dismissal and reversible cart add/update/remove actions. Testing also found and resolved a small phone-layout overflow.
Checks sampled phone, tablet and desktop widths in one supported browser; they are not a comprehensive accessibility or cross-browser certification. The screenshot contains fictional products and original AI-generated product imagery. No real orders or payments were used.
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New on Contra, not new to design.
I draw logos by hand, then build everything around them: the brand, the website, the store. Lately I also make product films and ads with AI.
Recent work: an RY monogram and site for a Koreatown law firm, a winged W for a defense firm, and my family's golf eyewear brand, from the mascot to Shopify.
Starting a brand, or have one that doesn't feel like you yet? Show me what you're building.
The logo-led system reads tight because the wordmark sits clean in the negative space instead of fighting the emblem — when a brand has that kind of restraint, the Shopify store usually carries the same hierarchy into the product grid and checkout without inventing new rules....
I felt something was off with my own website.
Too plain. Not how I envisioned the brand.
So I added more creative touches and built a real story into it. Now everything makes sense.
It finally feels like Outredge 🚀
https://outredge.com/
That big bold wordmark with the corner brackets gives it so much more character. "A marketing site as good as your product" is a strong line too, says exactly what you do.
Lately, I've been inspired by amazing wedding photographers across the UK, and while I was browsing Google Maps, Birmingham randomly caught my attention. I reviewed some user testimonials there and found out there's an often-occurring problem of too-long turnaround times to get edited pictures from a photographer, especially during the hot summer season (a lot of weddings take place in the summer).
This user problem inspired me to design this hero section while experimenting with Figma Motion. No AI was used for the concept design, only for user research purposes to compare what's on the market from the USP point of view — after reviewing and comparing 12 websites by hand myself.
I came up with a USP as well eventually — a simple, yet quickly scannable message with a clear value from the very first screen.
And of course, my ever-rotating peonies sending a photographer's message of being fun. What can you do with me?
To take a closer look (likes and comments are appreciated 🙌 ):
That looks so lovely! Well done!