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a section from a website we designed & built at @effekt_design
we spent most of the time on how quick/slow things move because that's what shapes how the site generally feels :)
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A beautiful website can lose a surprising amount of its character on a phone.
Not because it’s broken.
The buttons work, the sections stack, and everything technically fits. But the rhythm feels flatter, the hierarchy becomes weaker, and the mobile version starts to feel like a leftover from the desktop.
I wanted to avoid that with Sirnik, TOSOO, and APVist.
Each project needed its own mobile edit: deciding what belonged first, what could be simplified, and which visual moments were worth protecting.
I brought a few of those screens together in this short reel.
Different brands and different visual systems, but the same goal:
The mobile version should feel designed - not adapted.
If you’re working on a website and want that same level of care across every screen, let’s talk!
We've been sharing ASTRAL piece by piece. Here's a look at what holds the whole identity together. ↓
A brand starts getting interesting when the logo stops doing all the work.
→ Two typefaces, each with a clear role
→ A restrained palette built around one unmistakable signal
→ A visual language that moves naturally from product to interface
Every decision belongs to the same world. From the mark and typography to the product and digital experience.
The goal was simple: make ASTRAL recognizable wherever it shows up.
We've been seeing some incredible work from the Contra community lately. Curious to hear what part of the ASTRAL identity stands out to you most. 👀
Such good work!
☀️ 𝐌𝐚𝐤𝐢𝐧𝐠 𝐬𝐨𝐥𝐚𝐫 𝐞𝐧𝐞𝐫𝐠𝐲 𝐟𝐞𝐞𝐥 𝐥𝐞𝐬𝐬 𝐩𝐫𝐞𝐝𝐢𝐜𝐭𝐚𝐛𝐥𝐞.
That was the direction behind 𝐒𝐮𝐧𝐭𝐫𝐢𝐱
I worked across 𝐝𝐞𝐬𝐢𝐠𝐧 + 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭, shaping the visual direction, responsive layouts, and turning the concept into a working website.
The challenge was keeping services, projects, stats, and testimonials clear without overwhelming the experience.
𝐃𝐞𝐬𝐢𝐠𝐧 → 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 → 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 ⚡
#fullstack #webdevelopment #webdesign #uidesign #uxdesign #productdesign
Good job pro