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Testimonals from Liam and Bassanti
Video and written testimonials from wellness founders after working with me on website rewrites, messaging strategy and welcome sequences.
Both clients came to me because their messaging no longer reflected the depth of their or connected clearly with the right audience.
Instead of using generic templates, I studied their tone, audience, offers and brand personality to create copy that sounded natural, emotionally clear and conversion-focused.
The result was messaging felt more aligned, more trustworthy and more representative of who they actually are as founders and businesses.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Wellness shouldn’t feel like another task on your to do list.
Elixra turns breathing, sleep, and mindful routines into an immersive digital experience through cinematic visuals, soft interactions, and rewarding micro moments.
What if wellness felt like this?
Love the soft interactions and micro moments idea. The cinematic approach makes wellness feel calm, not clinical.
Coastal Calm — Anxiety & Wellness Brand Concept
A self-initiated visual identity and landing-page concept exploring how an anxiety-treatment brand could feel calm, distinctly Australian and gently humorous without relying on clinical wellness clichés.
The Concept: This speculative brand study explores a warmer visual language for anxiety and mental-health services, balancing clinical trust with personality and gentle humour.
Creative Direction: The identity draws from Australian coastal environments through sun-bleached neutrals, paperbark greens, water blues, sand tones and tactile illustrated textures.
A recurring hand-drawn character navigates small moments of uncertainty, from standing near a suspicious shark fin to balancing across a tightrope. The intention is not to make anxiety itself humorous, but to bring lightness to the sometimes disproportionate situations our minds create around it.
Visual System: The concept combines editorial typography, loose line illustration, natural textures and generous whitespace. Burnt orange provides moments of energy against the otherwise quiet coastal palette.
The landing-page exploration demonstrates how the system could extend from brand identity into a responsive digital experience.
Scope explored: Brand direction · Logo system · Colour palette · Typography · Character illustration · Landing-page UI · Mobile responsive direction
Self-initiated speculative concept created for portfolio demonstration. Not commissioned by or affiliated with the businesses depicted.
This is nice 👌
I like this section because it is minimal and clean.