I'm Ukrainian, and I grew up proud of the people who shaped our culture, so I went looking for one of them: Heorhiy Narbut, whose Ukrainian Alphabet (1917–1919) I found on Wikimedia Commons.
I turned seven of its letter pages, cropped to the illustrations only, into a Recraft Style and asked his dense ink hatching to draw things he never could: drones, scooters, video calls and a coffee pouring robot.
The result, Alphabet of the Cossack Mystic, is a lost museum catalog from an alternative history: every letter has a three word caption, in Narbut's manner, and a handmade invention of wood, bone, clay, brass and leather.
Each Cossack wears a vyshyvanka, sharovary and sash, with a scalp-lock and moustache, so the Ukrainian heritage is in every detail.
Three pages answer Narbut's originals directly: В, З and О.
Title: Proper Form — Brand Identity & Visual Language
A brand identity for Proper Form built around a more modern, movement-driven take on recovery and healthcare.
The visual system extends the logo into a complete language through color, typography, imagery and layout, creating a consistent identity across different brand touchpoints.
Created by Lepisov Branding in collaboration with @Creative Mints
✏️ Sketch: too many options, and all of them look good
🎨 Color: cracking a safe, looking for the combination that clicks
✨ Final: nothing left to decide, just do it well and listen to the client
Team color here too. Cracking a safe is the perfect metaphor, finding the combination that clicks is where all the hours quietly go. The three color variants prove how much one palette changes a character's whole personality.