Unlock the Art of Rebranding: Less Design, More Clarity

Unlock the Art of Rebranding: Less Design, More ClarityUnlock the Art of Rebranding: Less Design, More Clarity

The network for creativity

Join 1.25M professional creatives like you

Connect with clients, get discovered, and run your business 100% commission-free

Creatives on Contra have earned over $150M and we are just getting started

Back to feedPost

Irtiza Khan Labib

• 4h

Rebranding Dreabuild made me realize something:

Designing for your own brand is harder than designing for clients.

Because every decision feels personal.

At first, everything looked good — different styles, visuals, and directions. But something still felt off.

The mistake?

Focusing on how it looks… instead of what it represents.

Once we got clear on one idea Thoughtful design. Reliable development. — everything changed.

Good branding isn’t about adding more. It’s about removing what doesn’t belong.

Less noise. More clarity.

Burak Tunç

max

• Mar 15

Time to whiten!

A new packaging design project is coming soon. Excited to share the full case study shortly.

packagedesign branding logo

Mehdi Vafayi

• Mar 15

🔥

Chantal Jemmott

pro

• Mar 14

How do you rebrand in a market where everyone says the same thing? 🧠

This Ibiza kombucha brand wanted to move beyond functional messaging. Inspired by Es Vedrà, the iconic island near Ibiza known for its magnetic energy, we created a brand identity that reflects the natural effervescence and vibrant spirit of kombucha. 🧚

3 key design decisions:

1. Label shape: Keeping a diamond-like label similar to the previous packaging to maintain a visual link with past.

2. Color system: Maintaining flavor color differentiation so returning customers can still easily recognize their favorite one.

3. Ingredient illustrations: A shared base of botanical elements across all bottles, with the center of the illustration highlighting the main flavor of each variant. Would you have kept more from the original brand, or started fresh?

rebrand packaging beveragepackaging

Anita Autorino

max

• Mar 16

Looks amazing! Such a smart rebrand!

Valeriya NōME

pro

• Mar 15

It has been raining for a whole week in Hawaii 😮‍💨 Let these visuals bring you and me a beautiful mood 🌸 🌸 🌸

It's an experiment on how Midjourney picks up the font and products while doing animation: I made the images in AI, then added the font in Photoshop, and brought them back to AI. Not perfect yet, but the vibe is good!