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Many PDPs lose potential customers because they create unnecessary friction.
The best ones simplify the decision-making process with clear messaging, thoughtful structure, and trust-building elements that make taking the next step feel natural.
Here's what every high-converting PDP should include. ↓
The network for creativity
Join 1.25M professional creatives like you
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Finally get to share this one — been sitting on it for a while and couldn't post until now 🎉
Designed the full landing page (and a bunch of product screens) for XRS, a prop trading platform. The idea: traders pass a funded-account challenge, trade the firm's capital, and keep up to 80% of the profits.
Prop trading is a pretty saturated space and most platforms look the same — dark UI, generic trading stock imagery, nothing that actually sticks. So instead of the usual playbook, I leaned into a black-and-gold identity — including custom, hand-crafted illustrations built specifically for this project (the glowing spheres, gradient icons, all of it) instead of stock assets or generic 3D packs.
Some of what's in there:
— Custom illustrated icons for the 3-rule system and "trader to fund manager" journey
— Floating reward/payout cards as social proof right in the hero
— A plan selector so people can pick account size, currency, challenge type
— Trustpilot ratings + a testimonial section for trust
— Support + FAQ blocks, because people are putting real money on the line
Genuinely proud of how this one came together — every visual element built from scratch for the brand, full case + more screens are up now, finally 👀
This came out great, the black-and-gold direction feels so much more premium than the usual trading platform look.
Two completely different directions for the same website location section. Which one you would lead with in a client presentation?
40 voted
53%
35 voted
47%
75 votes
Closed
This took me about 10 minutes to customize.
Tomorrow I'm releasing 5 sets that you can use and tweak yourself:
• Generic
• Coaches
• Recruiters
• AI Consultants
• Early-stage Founders
Change the fonts, colors & text to match your brand.
It takes about 10–15 minutes from download to your first post.
Brilliant work