Shopify Customer Accounts Simplify Order Tracking and ReturnsShopify Customer Accounts Simplify Order Tracking and Returns
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Most "where is my order?" emails can be answered by the store itself. Shopify's new customer accounts let shoppers sign in with an emailed code, track orders, buy again, and start returns.
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Ivan's avatar
Letting shoppers track orders and start returns themselves kills a lot of support emails before they exist. Do you customize the new accounts pages per brand, or is the default good enough?
Nadeem's avatar
This is a good point. If shoppers can track orders and start returns themselves, support gets fewer repetitive emails and shoppers feel more in control.
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