Most "where is my order?" emails can be answered by the store itself.
Shopify's new customer accounts let shoppers sign in with an emailed code, track orders, buy again, and start returns.
Letting shoppers track orders and start returns themselves kills a lot of support emails before they exist. Do you customize the new accounts pages per brand, or is the default good enough?
This is a good point. If shoppers can track orders and start returns themselves, support gets fewer repetitive emails and shoppers feel more in control.
This is how a social system should work: strong enough rules that the brand reads at thumbnail size, loose enough that the feed never looks copy-pasted. Do you hand clients a Figma kit for this, or build it in something their team edits themselves?
AI can generate a dashboard. But can it give a product its own identity?
The first design was created by my client using AI a familiar dashboard style you've probably seen across countless AI-generated products.
I redesigned it to feel less generic and more intentional, with a distinctive visual identity, clearer hierarchy, and an experience built around meaningful celebrations.
The goal wasn't just to make it look better. It was to make it feel like its own product.
What do you think is missing from most AI-generated interfaces?