I'm excited to share the full case study from our collaboration on the Unik Mindz logo design and branding, completed in August 2026.

Unik Mindz is a creative design studio born from the legacy of the Unik family brand. Founded on the belief that every idea begins with a unique mind, the studio needed an identity that could carry that message and become the face of the brand.

The logo draws inspiration from Michelangelo’s The Creation of Adam, focusing on the idea of connection. It captures the moment two minds meet to create something greater, reflecting the brand’s conviction that meaningful creativity starts with connection.

We wrapped the project with a clear system and guide for how the brand assets should be used going forward.

Want to work with us? Send a DM or email to info@donatus.agency

Honestly I never see something like this before I love the uniqueness of the design and it's vibrant color palette great job 🎉🎉

I've helped 100+ founders make brand decisions. The most expensive one is always naming a second product separately.

Intuit paid $12B for Mailchimp, spent years keeping it visually apart from TurboTax, and is now paying again with a global rebrand to reconnect them.

Every separate product name is a brand you'll eventually have to pay to reunite. The bill arrives when you try to cross-sell and your customers can't see the connection.

Before you name product two: write one sentence on how it makes product one more valuable to the same buyer. If you can, it's a capability, not a brand.

Full breakdown in this week's newsletter. Link in the comments. Read on Substack Read on Linkedin Read on X

Great job Daniel congratulations 🎉🎉❤️❤️