I designed and built a seamless, high-converting digital presence on Webflow for Timberbrook, an exclusive sanctuary nestled in the hills of Vermont. Offering horse retirement and boarding, quiet cabin stays, and a handcrafted lifestyle collection, the brand needed a sophisticated online platform that captures their grounded luxury aesthetic while converting high-intent visitors across three core business verticals.

To balance editorial brand storytelling with clear conversion pathways, I structured the user journey around distinct experience pillars. Instead of overwhelming users with multiple offerings, the site guides visitors through dedicated funnels—whether they are seeking boarding services for retired racehorses, booking a cabin getaway, or purchasing Vermont-made cashmere and goods. Authentic brand statements ("We view every day as an opportunity to infuse elegance into our lives") and immersive visual cards were placed strategically to establish immediate trust and emotional connection.

From an execution perspective, the project features a fully custom, responsive Webflow layout built for fast load times across desktop and mobile browsers. I integrated structured CMS collections to easily manage cabin offerings and retail inventory, while incorporating subtle scroll interactions and custom CSS grid structures to maintain a clean, high-end feel. Custom lead capture forms and direct calls-to-action were positioned throughout the layout to capture seasonal inquiries and drive stay reservations effortlessly.