What if financial websites were actually easy to understand?
Redesigned a financial advisory website in Figma focused on clarity, trust, and conversion.
Clean structure, strong hierarchy, and intentional CTAs — built to guide users, not overwhelm them.
Evolving a brand with almost 30 years of history is the hard version of brand work. You have to keep what people already trust while making it feel current. Nice job balancing both.
Both look great, but Violet & Black gets my vote! The purple accents give it a more modern, premium feel while keeping the design clean and focused on conversions. Amazing how a color change can create such a different brand personality. Have you tested which version performs better with visitors?
These stickers are clickable on kaisle13.framer.website they link to each individual artists profile page and each sticker custom designed for that artist.