Just wrapped a category-creation brand project. I built the brand identity and strategy for an AI customer intelligence tool. From zero brand to owning 'Continuous Customer Intelligence' as a category. Check it out

Looks awesome!

Have you considered changing your process in order to land bigger clients? I decided to build this extensive two-in-one Brand Strategy & Identity System to help me position higher and differentiate from the old boring guidelines by offering dual-purpose solution that covers all touchpoints.

I structured it in 9 different chapters and 28 sub-categories, covering in-depth key strategic aspects from brand purpose, positioning, personality etc. to comprehensive visual & brand identity. It was built in Adobe Illustrator and is fully customizable. Now you might be wondering if made a use of AI in my workflow, not in particular for the content & design itself since this was a real client project. Rather, I used ChatGPT to better structure its table of contents.

Looks great! My approach depends a bit on the project. If I'm dealing with a big client, I'll definitely use a more in-depth process from the start. I think it's valuable to understand the client's company and their market positioning before jumping into the design side of things.