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Clean branding. Simple visuals like this usually translate very well across touchpoints.
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A few mascotte tests that sadly will never see the light of day. Client decided to stick to "normal" branding. 😭
It is certainly their loss! This would've been such a memorable mark. Love it :D
Is minimalist design actually simple, or just harder to get right?
Across all my skincare packaging projects, the approach is the same. Minimal does not mean empty. It means every detail works twice as hard. Constraints are what make the design work.
Most of the work happens in what you barely notice. Adjusting typography so it feels editorial, not generic. Letting spacing create hierarchy and make reading effortless. Removing anything that does not serve the product. If it is decorative, bye. 👋🏼
When everything is reduced, every decision becomes visible. There is nowhere to hide.
What is the first thing you remove to make a design feel cleaner?
Minimalist done right is actually the hardest skill. Everything here earns its place on the label
Rhythm in Red. 🔴⚡️
Pushed the textures on this one to get that gritty, silk-screened feel. I love how the "ghosting" effects emphasize the footwork.
Which frame is your favorite? 1, 2, or 3? Let me know in the comments! 👇
illustrationaivideoaidesignflowAI Video ProductionArt DirectionMotion DesignAdobe After EffectsAdobe Premiere ProHiggsfield AI
I know a rapper that would love this, also it gives that japanese flag feel.
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