Choco Grove – A Natural Experience Infused with Emotional Flavor This packaging series was design...

Choco Grove – A Natural Experience Infused with Emotional Flavor This packaging series was design...Choco Grove – A Natural Experience Infused with Emotional Flavor This packaging series was design...

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Rufana Zade

• Nov 21

Choco Grove – A Natural Experience Infused with Emotional Flavor

This packaging series was designed for “Choco Grove,” a brand offering three distinct chocolate bars: plum-infused, hazelnut, and pure cacao. Each bar contains adaptogenic mushrooms to support energy, focus, and protein intake—translating natural power into a visual story.

The hand holding a cacao pod illustration symbolizes authenticity and human connection. The color palettes reflect each flavor:

Plum bar uses deep purples to evoke sweetness and emotional depth.

Hazelnut bar features warm earthy tones for a nourishing, comforting feel.

Cacao bar embraces rich browns to represent a bold, pure chocolate experience.

branding Brand Design Art Direction Blender Adobe Illustrator Packaging Design

Madi 💫

max

• Nov 21

I love the colors you chose here!

Rufana Zade

• Nov 22

Thank you 🫰

Andrei Sirbu

• Nov 21

Love your color palette. Is there a story behind it?

Rufana Zade

• Nov 22

Thank you. Natural chocolate products with clean ingredients. I used hand-drawn illustrations to emphasize the natural aspect, giving the design a more elegant look. The color palettes were chosen to match the ingredients. The overall design is simple, but with its colors and...