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Contra - A professional network for the jobs and skills of the futureElevate Your Brand: Overcome Marketplace Dependency Now

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Laura Salaun

pro

• Mar 25

Some brands have a marketplace problem disguised as a growth problem.

Volume is coming in, but the channel doesn't reflect who they're trying to reach. It's capping their ceiling.

I see this with high-end brands that built early traction on marketplaces. Organic flatlines. No content strategy. Technical debt. An audience mismatch no spend will fix.

How I approach it:

→ Audience clarity first → Content strategy built around EEAT → Keyword architecture aligned to intent → Technical SEO foundations

The result: the brand attracts the clients it was built for, through a channel it owns.

Marketplace dependency doesn't just limit growth. It limits who finds you.

Organic plateaued? Let's talk, DM me or :arlesienne.co

seo seotips content SEO Content Managment Search Engine Optimization Google Search Console SEMrush Shopify

arlesienne.co

SEO/AIO, PPC, Content Marketing Agency in NYC | Arlesienne

Simon Presland

pro

• Oct 5

Gergovie Wines partnered with GreenBerry to migrate their existing Squarespace website to Shopify, creating a new ecommerce storefront for their wine collection.

The project brought products, content and key pages into Shopify, with a responsive design that makes browsing wines and placing orders straightforward across mobile and desktop.

The new website gives the Gergovie Wines team an easier way to manage their catalogue, orders and website content, while providing a flexible foundation for the business to grow.

Completed work

Shopify Shopify Design Shopify Development