A premium dark rum brand built for bold men and rooted in pirate history. Vintage engraving, skull iconography, gold typography, and maritime illustrations come together to make packaging as intense as the rum itself. 🏴☠️⚓
HYDRUM VEIL is a skincare brand built around a premium SPF 50+ sunscreen, developed as a complete brand identity, packaging design, and seasonal advertising campaign.
The project explores a question most seasonal beauty work gets wrong: how do you make a limited-edition campaign feel festive without making it feel cheap?
Instead of stacking decorative props, the campaign holds a strict visual system - vivid pumpkin orange, deep twilight violet, warm cream, and restrained black and lets a single product carry every frame.