Instagram Grid Design

Designed a cohesive Instagram grid for a fine jewellery brand, balancing product-focused close-ups with lifestyle and editorial-style shots to create a feed that feels curated rather than transactional. Each post carries a distinct visual theme — from "Eternal Radiance" to "Treasures in Green" — giving the grid a storytelling rhythm rather than a flat product catalogue feel.

The approach leaned into moody, dark backdrops for hero pieces to let the stones and craftsmanship stand out, paired with lighter, textured tones for hand-modeled and process shots (like the "sketch to sparkle" concept piece) to show range without breaking visual consistency. The result is a grid that reads as luxury and heritage-driven, appropriate for a brand built on fine craftsmanship, while staying scroll-stopping enough for Instagram's fast-paced feed.

Deliverables: Grid layout planning, caption theming, visual consistency direction, content sequencing.