Recently there has been a big split in the community. I personally felt this with all of my client work, large portion of the clients exported their Webflow sites and migrated to Vercel
What do you say?
Speed & cost efficiency.
It is true that frontier models are the most expensive ones, but people forget that there are older and significantly cheaper models that significantly cut costs for the clients.
Is the pull toward Vercel coming from the clients themselves or from devs they bring in later? Most of my brand clients still want to tweak copy without calling anyone, so Webflow keeps winning that argument for me.
Actually from the clients themselves and I'm seeing a large shift in the industry. I've seen lots of people starting to use statamic, strapi, sanity, etc.
And tbh there are many other way that enable ease of use for copy tweaks and changes.
That's why in this year I've...
You don’t need huge headlines or long explanations. You need the right image + short headline + clear offer.
For the first version, we worked on the branding, the image and the copy together, so at first glance it’s clear: this is a makeup course, and here’s what you’ll get.
The second version is still beautiful and still feels like beauty. But what are you actually getting? A makeup course? Products? A store? That’s the problem with a Hero that looks good but isn’t thought through.
Your first screen doesn’t need to say everything. It just needs to say the right thing.
Not every direction I create makes it to the final storyboard; here's one that didn't.
For a recent B2B SaaS intro video, I explored two very different illustration approaches before landing on the final style.
A: a friendly mascot character guiding viewers through dashboards and stats
B: minimal line-art, following one person's story instead of showing the product at all
Which one feels stronger to you as an intro, and why? Character design and personality, or the quieter, more narrative line-art approach?