Meta Ads Lead Generation & Campaign Optimization Managed a Meta Ads lead generation campaign for ...Meta Ads Lead Generation & Campaign Optimization Managed a Meta Ads lead generation campaign for ...
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Managed a Meta Ads lead generation campaign for a loan services business, from audience research and campaign setup through ongoing optimization and performance analysis.
Luxury Handbag Collection Launch - Instagram CampaignDesigned this aesthetic product launch post for a fashion accessories brand. Focus was on minimal luxury aesthetic, earthy tones and premium feel to attract Gen-Z women buyers.
Tools: Canva, Photoshop
Goal: Increase saves & website clicks
Saves and clicks pull against each other a bit — a post complete enough to save doesn't leave much reason to tap through. What's worked for me is holding one detail out of frame so the tap has a job to do. Which of the two did the client actually care about more?
Ran Meta Ads campaigns for loan products and managed campaign setup, audience targeting, optimization, and performance monitoring. Generated leads and achieved measurable campaign results through continuous optimization.