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A speculative UX redesign of Björk's Bandcamp artist page, exploring what a modern, artist-first music platform could look like.
The original page loses the artist's identity as soon as you scroll, has no way to sort or filter a large back catalogue, and buries merch and community behind unused tabs. I redesigned the page to address each of these problems directly.
🌟 Key changes:
1. ) A persistent, sticky player bar that keeps the artist and track visible throughout the scroll
2.) Sort and filter controls for Albums, Singles, and EPs
3.) A dedicated hero section for promoting upcoming releases or events
4.) The artist's own handwriting used as the hero typeface, so the page feels personal rather than templated
5.) Merch and Community surfaced directly on the page instead of hidden behind tabs
6.)Simplified navigation and clear conversion points ("Follow," "Create Account")
7.) The layout was built as a reusable template, designed to adapt to any artist's catalogue and brand, not just this one.
This project focuses on identifying real usability gaps in an existing product and solving them with a clear, artist-centred design system.
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AURA — Luxury Fragrance Website 🌸✨
AURA is a luxury fragrance website concept built around softness, atmosphere, and product storytelling.
The goal was to make the perfume feel almost weightless — combining dreamy skies, delicate pastel tones, translucent UI elements, and an oversized product visual to create an emotional first impression.
Special attention was given to:
• a product-focused hero that makes the fragrance the main visual anchor
• soft glassmorphism cards for fragrance notes, pricing, and product details
• an airy pastel palette inspired by clouds, light, and floral notes
• elegant typography that adds a premium editorial feel
• a fragrance selector that introduces different scents without distracting from the hero
• clear product discovery and shopping actions
• a mobile experience that keeps the same immersive visual atmosphere
• a lightweight mobile menu with product discovery and social touchpoints
The result is a soft, premium digital experience that combines luxury storytelling with clear e-commerce functionality.
Looking to create a distinctive website for your beauty, fragrance, or lifestyle brand? Let’s create something memorable ✨
The typography fits the fragrance vibe perfectly 🌷
The hardest brief in identity work is "make us look serious without making us look corporate."
Serious comes from consistency. Corporate comes from removing anything a person chose.
"Corporate comes from removing anything a person chose" is going straight in my notes. I'd push it further though, I think a lot of that removal happens in legal and stakeholder review, not the initial design pass. Do you find the fight is more with the client's own instincts or with whoever signs off after them?