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I ghostwrote Forgotten Knowledge of Herbs, a nonfiction book exploring traditional and evidence-informed herbal remedies. My approach combined historical herbal wisdom with modern scientific validation, ensuring accuracy, clarity, and practical relevance. Each remedy was carefully researched, responsibly presented, and written in an engaging, reader-friendly style.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Hello there and welcome,
I’m new to Contra and wanted to introduce myself.
I’m a writer focused on sustainability, nature, and science-based work. My experience includes academic writing — proposals, essays, and scientific reports — alongside creative storytelling and website copy.
As a biologist and nature enthusiast, I’m especially drawn to projects that revolve around the ocean, field research, and conservation. I’m interested in working with organizations, researchers, and small teams who need support with articles, blogs, or more technical content.
Thanks for stopping by,
Shelley
So interesting! Welcome to Contra Shelley!
Pattern and package designs for Gooddaze, a CBD gummy company rooted in calm, uniqueness, and organic care. We set out to build a brand that feels thoughtful, approachable, and elevated.
Designed and built a fully automated post-purchase email flow to help a new e-commerce brand collect authentic Trustpilot reviews while protecting their public reputation from day one.
The Challenge
The brand had zero reviews and no system to collect them. They needed social proof quickly, but couldn't risk negative feedback going public before they'd had the chance to address issues internally.
What I Built
A 2-email Klaviyo flow triggered on order fulfillment with an embedded 5-star rating poll. The poll routes customers based on their selection:
• 1–3 stars → Private Google Form for internal feedback ("what went wrong?")
• 4–5 stars → Directly to the brand's Trustpilot page for a public review
Key design decisions:
→ Triggered on fulfillment, not order placement (accuracy)
→ 5-day delay before first email (genuine product experience)
→ Follow-up sent only to non-clickers after 5 days (deliverability)
→ In-email poll to reduce friction before intent is captured
Results
✔ 7 verified Trustpilot reviews collected
✔ 6 five-star ratings · 1 four-star rating
✔ 0 negative reviews published
✔ Fully automated — runs on every order with no manual effort
Skills used: Email marketing strategy, Klaviyo flows, copywriting, customer journey design, conversion optimisation.
nice work
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