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End-to-end build of my own agency's website — strategy, copywriting and development in a single project, from positioning to live launch. 🚀
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Anthropic just launched it's most capable model: Fable 5
So I decided to test it by building a landing page for AOS: my internal studio OS
Full walkthrough: https://youtu.be/wF4O9LlxnIM
What are you building with it?
Strong walkthrough. I appreciate that you tested Fable 5 in a real builder workflow, with product context, design system constraints, and iterative execution, rather than a generic demo.
We were also testing Fable 5 at RaptorLabs on larger multilayer web application codebases...
I’m exploring two homepage hero directions for a Coffeebar concept and testing which one feels stronger for the brand.
Direction 1 leans more editorial and product-focused, with a cleaner cream layout, image grid, and a stronger emphasis on coffee culture and product discovery.
Direction 2 feels more immersive and lifestyle-driven, using full-bleed photography, darker overlays, and a warmer coffeehouse atmosphere to create more emotion and brand personality.
Both directions can work, but they communicate slightly different things:
Direction 1: clean, curated, product-forward
Direction 2: warm, emotional, lifestyle-focused
I’m leaning toward the second direction because it feels more human and memorable, but I’d love to hear which one feels stronger at first glance.
11 voted
41%
16 voted
59%
27 votes
Closed
Direction 2 for me — full-bleed photography creates that 'I want to be there' feeling instantly. Direction 1 is clean but Direction 2 has soul.
Two completely different ways to sell the same skincare line. Which one would stop your scroll?
Scientific Luxury: Clinical, light, proof-heavy. "+47% radiance in 4 weeks," dermatologist stats, review counts, ingredient callouts. This version is selling you confidence in the formula.
Aspirational Beauty: Dark, moody, editorial. A close-up portrait, press mentions, "Beauty That Becomes a Ritual." This version is selling you a feeling.
Same brand, same product, same buttons. Only the emotional entry point changes.
If you were landing on this site for the first time, which one keeps you scrolling? Proof or feeling?
7 voted
33%
14 voted
67%
21 votes
Closed
Going Dark on this one. The editorial approach creates more of a pull because you're buying into a feeling before you even read a word. The clinical version is reassuring but it makes you think, this one makes you want.
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