Transform Packaging Perception with Unique Brand AtmospheresTransform Packaging Perception with Unique Brand Atmospheres
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Noelia Grasso
• Jun 21
Same product, two brand identities 🌿✨
This piece explores how background —color, texture, atmosphere— can completely reshape the perception of the same packaging: from mystical and deep to ethereal and luminous.
The process involved multiple prompt iterations to get each environment to communicate a specific brand feeling, while staying coherent with the real product.
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Esta pieza explora cómo el fondo —color, textura, atmósfera— puede reposicionar por completo la percepción de un mismo envase: de lo místico y profundo a lo etéreo y luminoso.
El proceso implicó múltiples iteraciones de prompt hasta lograr que cada entorno comunicara una sensación de marca específica, sin perder coherencia con el producto real.
Brand DesignPrompt EngineeringProduct PhotographyAdobe FireflyChatGPT
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