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I partnered with Food Forward, a nonprofit dedicated to reducing food waste and increasing access to fresh produce, to lead a comprehensive website rewrite and content reorganization. The project focused on clarifying the organization’s mission, streamlining user journeys, and improving accessibility for key audiences including donors, volunteers, and community partners.
I audited existing content, restructured site navigation, and developed clear, engaging copy that better reflected the organization’s impact and voice. The result was a more intuitive, user-friendly website that strengthened storytelling, increased engagement, and made it easier for users to take action.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Project: Digital Brand Launch – Pilates First Studio
The Brief: Transform a service-based business with no prior web presence into a high-end digital brand.
I delivered a professional, modern website tailored to a premium audience. The project focused on:
Solving the Visibility Gap: Creating a professional online anchor for a previously offline business.
Aesthetic Excellence: An elegant, minimalist design focused on the wellness industry.
User-Centric UX: Tailoring the flow for women seeking a high-end, supportive fitness environment.
Technical Performance: A mobile-first build to ensure accessibility and high conversion rates on all devices.
That’s a quality work.
Social Media Management & Visual Branding: Ava Aesthetics
Executed a premium social media strategy for Ava Aesthetics, focusing on high-converting visual storytelling and brand authority. By blending educational content with luxury aesthetics, I transformed their feed into a digital consultation room that drives bookings.
The Strategy:
High-End Content Curation: Used CapCut to create cinematic procedure reels that maintain medical professionalism while looking 'scroll-stopping.'
Trust-Based Marketing: Developed 'Meet the Expert' and 'Patient Journey' series to humanize the brand and reduce booking friction.
Organic Engagement: Leveraged targeted community management and niche-specific SEO to increase brand visibility within the local luxury beauty market.
The Goal: To elevate brand perception and create a seamless bridge between social media discovery and clinic appointments.
Results:
Visual Authority: Created a cohesive, premium grid layout that increased follower trust.
Conversion: Streamlined the DM-to-Booking pipeline, resulting in a [Insert %] increase in digital inquiries.
Engagement: Boosted Story views through interactive, educational Q&A sessions.
Ready to give your aesthetics brand a premium digital makeover? Let’s build a strategy that attracts your ideal clients. Invite me to a project to get started!
Content StrategyDigital MarketingSocial Media ManagementCanvaCapCutFacebook Business Managerastheticsmarketingsocialmediamanagementorganicgrowth
Social Media Management & Real Estate Strategy: Peretz Development
Developed a sophisticated digital presence for Peretz Development, a real estate firm focused on high-value projects. The strategy centered on showcasing 'The Art of Development' through architectural storytelling and corporate transparency.
The Strategy:
Professional Visual Identity: Designed premium property highlights and market updates using Canva, maintaining a minimalist and corporate aesthetic.
Project Storytelling: Used Cap cut to edit 'Site Progress' videos and walkthroughs, giving potential investors and buyers an insider look at the development process.
LinkedIn & Instagram Synergy: Tailored content for B2B networking on LinkedIn while maintaining high-appeal visual catalogs on Instagram to reach diverse stakeholders.
The Goal: To build institutional trust, showcase project milestones, and attract potential investors and high-net-worth buyers through organic digital authority.
Results:
Established Authority: Positioned the firm as a leader in the development space through consistent, high-quality industry insights.
Stakeholder Engagement: Increased LinkedIn profile visits by [Insert %] through strategic networking and project tags.
Visual Cataloging: Created an "Evergreen" portfolio of property highlights that serves as a 24/7 digital brochure.
Need your development projects to stand out in a crowded market? Let’s build a digital presence that reflects the quality of your builds. Invite me to a project today!
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