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Nobody fills in a contact form to ask the price of a 10,000-euro installation.
On Etrica, a sustainable energy company, the old site ended in a cold form. Visitors didn't know if they needed panels, a battery, a heat pump or a charger, so they left instead of asking.
We replaced the form with a guided quote: pick your situation and your solution, answer a few short steps, get a reply from a specialist. Less effort for the visitor, and Etrica receives a request it can act on instead of "how much is solar?".
The lesson I keep applying: when the product is expensive and technical, the form is part of the sales conversation. Design it like one.
The network for creativity
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I used to think: find a problem, build a product, then figure out how to reach users.
But lately, I've been thinking more about WHO.
Who are we building FOR?
It could be a large market, or just ourselves, family, or a few friends.
Who are we building WITH?
It could be a team, one person, or even the users themselves.
Neither approach is necessarily better. They just open up different possibilities.
Funny how changing one question can lead to so many new ideas. 😄
big question. curious where you landed on it
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A dark interface, vibrant green accents, and 3D charging station visuals give the platform a distinctive look while keeping the focus on clear, actionable information.
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