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A small shift in perspective changed how I think about building products this week. 💡
I used to think: find a problem, build a product, then figure out how to reach users.
But lately, I've been thinking more about WHO.
Who are we building FOR?
It could be a large market, or just ourselves, family, or a few friends.
Who are we building WITH?
It could be a team, one person, or even the users themselves.
Neither approach is necessarily better. They just open up different possibilities.
Funny how changing one question can lead to so many new ideas. 😄
big question. curious where you landed on it
I don't think there's a final answer, actually. 😄
It's more about realizing that some problems we take for granted might only exist because of how we approach them.
For example, finding users after building a product has always seemed like an unavoidable challenge.
But with
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Playful - Make the app you wish existed
Playful is homemade software. Make an app for the people and routines in your life, and share it with a link. Your first apps are on us.
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Recent builds from my studio, Pacrose: La Maison Monaco (lamaisonmonaco.com), a luxury watch and jewellery retailer site, Harfang Supplements (harfangsupplements.com), a WooCommerce supplements store, and our own site (pacrose.co.uk). I design and build on Webflow, Framer, Shopify and WordPress, and I use AI tools to speed up research, copy drafts and QA while the design and build stay hand-crafted. Open for new projects. Which one would you like a quick breakdown of?
La Maison Monaco is the one I would love a breakdown of. Luxury watch and jewellery sites live or die on how the product photography and the typography work together, and getting that balance right on Shopify is a real test. How did you handle the product detail pages so the pieces still feel premium on mobile?
Your AI-assisted product is supposed to deduct ₦50,000.
It deducts ₦500,000.
Who owns that mistake?
Would "AI built it" be an acceptable explanation to your customer?
I use AI in my design process.
For research, it helps me organize information and explore questions.
For design thinking, it helps me challenge assumptions and explore different directions.
For inspiration, it helps me get unstuck.
But there's something I won't outsource:
My judgment.
I still have to understand the problem, question the suggestions, consider the user, make the design decisions and validate the experience.
AI can help generate the work faster.
But the people who approve and ship a product must own what reaches the user.
AI can assist the process. It cannot replace the responsibility behind the product.
Founders building digital products: what's your human-review process before an AI-assisted feature reaches your customers?
I'm also open to remote UI/UX and Product Design opportunities and selected projects. If you're building something and need thoughtful design alongside AI-assisted execution, let's connect.
dev-alex-portfolio-84bb19.webflow.io
Dev~Alex — UI/UX & Product Designer | Webflow Developer
Explore the product design, UI/UX and responsive Webflow work of Alexander Yerokun (Dev~Alex).
Hi, I'm Alex.
Software Dev and solo builder from Novi Sad.
I build AI agents, apps and games.
Looking to connect with founders, solo builders, marketers, designers and engineers.
Let's connect 🤝
Here is my latest game, feedback is very welcome
https://argbe.tech/games/wake-the-sun
argbe.tech
Wake the Sun | Argbe.tech
A ring brick-breaker that plays its own music. Three balls, ten figures, and a sleeping sun inside each one.