Contra - A professional network for the jobs and skills of the futureToo many strategists treat clients like canvas for their own art. If they love minimalism, everyo...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Bene's avatar
Bene
• Jan 22
Too many strategists treat clients like canvas for their own art. If they love minimalism, everyone gets Helvetica.
This is a failure of empathy.
My personal brand is "Dark Mode" industrial and brutalist. But applying that to every client is malpractice.
Exhibit A:
Artura Nails Soul: Monet. Parisienne. Nature. Vibe: Soft, etherial quiet luxury. Result: A breath of fresh air.
Exhibit B:
Holy Wraps Soul: Boxing. Tactical. Heritage. Vibe: Sweat, grit, and aggression. Result: A punch in the mouth.
Two opposing worlds. Same Strategist.
My job isn't to impose my taste. It's to excavate yours.
Which brands stylescape speaks to you?
stylescapebrandstrategistFigmaBrand StrategyBrand DesignGraphic DesignAdobe PhotoshopPinterest
Post image
Post image
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started