As UX/UI Designer, I helped shape a cross platform student rewards product intended to unify discounts, campus content, events, and accommodation within a single experience. The work centred on solving a strategic product problem: how to support a broad feature set without diluting the platform’s primary value proposition. My solution prioritised a lower friction onboarding model, clearer verification pathways, and a mobile first experience built around rapid access to savings, resulting in a more focused product experience and strong initial adoption.