We built a complete commerce operation — not just an ecommerce store. BlestSigns is the customer-...We built a complete commerce operation — not just an ecommerce store. BlestSigns is the customer-...
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We built a complete commerce operation — not just an ecommerce store.
BlestSigns is the customer-facing storefront where customers can discover products, place online orders, make payments, and use an AI-powered ordering experience.
Behind it, we built BlestGo, a dedicated CRM/mini-ERP that runs the operational side of the business.
When an online order comes in, it flows directly into the internal system where the team can manage:
→ Sales and orders → Real-time inventory → Leads and follow-ups → Purchase orders → Automated purchasing → Preferred suppliers → Product catalogs → Design workflows → Product-specific operations → Fulfillment
The catalog is also connected in the other direction. Products managed inside BlestGo power the BlestSigns storefront, so the customer-facing store and internal operations work from the same underlying product data.
We also designed role-specific workspaces for different teams. Designers and product units only see the information and workflows relevant to their responsibilities rather than having access to the entire business system.
So the architecture is essentially:
Customer → BlestSigns → Order → BlestGo → Operations → Purchasing → Fulfillment
while:
BlestGo Catalog → BlestSigns Storefront
This is the type of system we enjoy building: a customer-facing product connected directly to the operational infrastructure behind the business.
Not just a storefront. Not just a CRM.: A connected commerce system.
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Creatives on Contra have earned over $150M and we are just getting started