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Why Visitors Don't Trust Your Store
You only have a few seconds to build trust.
Missing trust signals can dramatically impact sales.
Common trust boosters:
✓ Reviews
✓ User-generated content
✓ Secure checkout indicators
✓ Clear return policy
✓ Fast shipping information
Trust isn't built after the purchase.
It starts the moment someone lands on your store.
#ShopifyExpert #EcommerceMarketing #ShopifyStore #ConversionOptimization #DTCBrand
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A French interior design store hired me because revenue was flat and ad costs kept rising. The owner thought the problem was marketing.
I started with analytics. Mobile conversion was 0.6%. Desktop was 2.4%.
We spent two weeks reviewing heatmaps and session recordings on real phones. A clear pattern emerged: people were finding products, adding them to cart, starting checkout, then abandoning at the shipping step. Shipping costs weren't shown until then. €9.95 on a €180 order isn't unreasonable, but seeing it for the first time during checkout creates friction.
The heatmaps also showed something the analytics couldn't. On the product pages, users were tapping in areas that weren't clickable, expecting more details. On the cart, they were scrolling repeatedly past the same section, clearly looking for something that wasn't there.
We found two more issues:
The postal code field provided no format guidance or validation until submission, leading to avoidable errors.
When validation failed, the page scrolled to the top instead of the field that needed attention, making error recovery frustrating on mobile.
We didn't redesign the store. We:
Displayed shipping costs on product and cart pages.
Added real-time postal code validation.
Fixed scroll-to-error behavior.
Added Apple Pay and Google Pay to the cart.
Made the product page sections users were tapping on actually interactive.
Over the next 60 days, mobile conversion increased from 0.6% to 0.83%.
Same products. Same ads. Same audience.
The owner thought he had a marketing problem. He had a mobile checkout problem.
Many ecommerce stores are the same. Before spending more on traffic, make sure buying from your store on a phone isn't harder than it needs to be.
Stratum is a cybersecurity brand built around the idea that trust should always be verified. Through structured forms, clean typography, and a layered visual system, the identity reflects security, clarity, and control.
I'd love to hear your feedback.
Does the identity effectively communicate trust and security?
The layered mark paired with "Trust nothing. Protect everything." lands well. Monochrome keeps it sharp. The business card mockup shows it can hold its own in print too.
Studio Huncho for Sprinto
Everyone sees the logo. Almost no one sees the rest.
A brand for a compliance company is not a mark and a colour. It is a system built to make a security buyer trust you in the first ten seconds, before they read a single feature.
For Sprinto we built the whole thing: the type system, colour and iconography, a motion language, the website, product surfaces, and the designs the team reaches for every day so nothing ever ships off-brand.
A few of the pieces below. This is what actually goes into a brand.
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