Studio Huncho for Sprinto Everyone sees the logo. Almost no one sees the rest. A brand for a compliance company is not a mark and a colour. It is a system built to make a security buyer trust you in the first ten seconds, before they read a single feature. For Sprinto we built the whole thing: the type system, colour and iconography, a motion language, the website, product surfaces, and the designs the team reaches for every day so nothing ever ships off-brand. A few of the pieces below. This is what actually goes into a brand.