Another very cool brand Identity project I got to work on this year for Elio Mortgage. Bringing warmth and love to a brand that is usually cold and stressful. Elio are doing things differently to make mortgages easier to deal with. We made a brand that felt more approachable. Full case study here:

https://contra.com/p/bQUZP7eO-elio-mortgage-brand-identity-redesign

Warm, approachable identity for stressful mortgages.

Kravithh — Brand Identity & Collection Concept

Brand Overview & Manifesto

Kravithh is an independent, contemporary streetwear label defined by raw textures, bold typography, and uncompromised craftsmanship. Built on the philosophy of "authentic product, designed with passion," the brand bridges the gap between utilitarian durability and underground aesthetics. Every piece is treated as a canvas—utilizing heavy-weight fabrics, structured silhouettes, and high-contrast red script signatures flanked by signature starburst accents.

Visual & Design Language

Typography & Logos: Bold, playful, yet fluid custom script typography in a vibrant crimson red, contrasted against stark black, raw denim, and off-white neutrals.

The Star Motif: Flanked four-point celestial stars (*) punctuate the wordmark, symbolizing precision, nocturnal edge, and distinct individuality.

Packaging & Detailing: Premium matte-black branded hangtags, custom woven labels, and industrial corrugated box presentation reflecting meticulous attention to detail from production to unboxing.

Visual & Design Language

Typography & Logos: Bold, playful, yet fluid custom script typography in a vibrant crimson red, contrasted against stark black, raw denim, and off-white neutrals.

The Star Motif: Flanked four-point celestial stars (*) punctuate the wordmark, symbolizing precision, nocturnal edge, and distinct individuality.

Packaging & Detailing: Premium matte-black branded hangtags, custom woven labels, and industrial corrugated box presentation reflecting meticulous attention to detail from production to unboxing.