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Spent 48 hours with @Soren Iverson and his studio @Iverson.
They use Taco Bell hot sauce packets as their creative framework. Mild, Hot, Fire, Diablo.
That's how they calibrate every idea.
Diablo is where Duolingo's butt becomes bongos. Where LinkedIn mascots decay.
I made my own unhinged UI meme.
Soren laughed, then told me exactly why it didn't work: "Don't hit the joke too hard. Get your punchline, get out of dodge."
Turns out there's a craft to his absurdity.
And this Wednesday, I'm going to show you what goes into it.
Cant wait!
Haha this is an amazing intro. Stop motion will always win my heart.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
