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Meta Ads clicks are the cheapest they've been in 12 months
Yet Conversion Rates are the worst they've been in 12 months
In this video, I break down what's actually going on with Meta right now, and how you can make more money without touching your ad spend using CRO as the lever
More clicks don't mean more revenue if your funnel isn't built for the traffic coming in ⤵
Because if you're spending thousands/mo on ads + creative while ignoring your landing pages you'll be outspent by the competitor who improves every touchpoint
Better funnels mean lower CPAs, higher ROAS, and more money to reinvest in growing your brand.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I'm a Kajabi designer for coaches, medspas, and fitness pros. I turn the
default template into a funnel that fits your industry, not a generic
site with your logo on it.
Coaches get enrollment funnels that actually enroll. MedSpas get intake
flows and consult pages that feel premium. Fitness programs get
membership pages and content libraries that hold students.
Every build starts with a free 30-minute audit of your current site and offer.
Want more sales for your brand? Meta Ads alone may not be enough.
Imagine this:
You launch high-quality Meta Ads.
A good creative. The right audience. A strong offer. A CTA leading directly to your website.
The person is interested and… doesn’t buy.
And this is where it gets interesting: 72% of internet users use social media to research brands and products before making a purchase.
This means that social media is no longer just a place where a brand “maintains a beautiful page.” It is part of the customer journey to purchase.
A person may see your ad → visit your website → open Instagram → watch Reels → look for reviews → see UGC → see how real people use the product → make sure the product actually solves their problem → and only then make a purchase.
That’s exactly why high-quality Meta Ads are not enough.
This is where content comes in.
ORGANIC CONTENT
UGC that:
→ builds trust
→ shows real experiences
→ addresses the audience’s problem
→ shows the product in real life
→ uses humor and everyday situations
→ shares interesting facts
→ shows results
→ addresses the customer’s doubts
For example, a brand can create a UGC video around a relatable everyday problem and play it out through humor. Does the video perform well organically?
You can promote it further.
So first, we look at what content actually resonates with the audience, and then we amplify it with paid advertising.
It becomes: Attention → Interest → Awareness → Trust → Consideration → Purchase.
And Meta Ads work a little differently.
The goal here is more specific to drive the person to take action: A click. A lead. A purchase.
That’s why these things matter: audience + offer + creative + CTA + landing page + advertising strategy.
But advertising can bring a person to your brand.
Content should help them believe in that brand.
Because a potential customer wants to see:
— real people;
— real reviews;
— the product in use;
— real results;
— proof that the product solves the problem;
— and, ultimately, an answer to the question: “Can I trust this brand?”
And now the question for brands:
How many sales are you potentially losing by bringing people to your brand through advertising, but not giving them enough reasons to trust you afterwards?
That’s exactly why a content creator is not just someone who makes beautiful videos.
They create the kind of content that helps a brand take the customer from: “I’ve seen this brand” to “Okay, I’m ready to buy.”
That’s why a strong strategy today is not about choosing between UGC or Meta Ads. It’s: UGC + Organic Content + Meta Ads + Strategy.
Content creates attention and trust. Meta Ads scales what works.
This is exactly what I do — all-in-one.
I’m ready to help you scale with high-quality, engaging content that drives brand awareness and sales.
I completely agree. These days, you can't succeed in sales without a comprehensive approach.
The order confirmation page is the highest-intent moment in the entire funnel - the customer already paid, so abandonment risk drops to zero. Most Shopify stores load it with nothing but an order summary.
A post-purchase upsell shown there, before checkout closes, converts differently than a product-page or cart upsell because there's no more decision fatigue and no more payment friction - it's one click on card details already on file.
Two things decide whether it works. The offer has to be genuinely complementary to what they just bought, not just the highest-margin item in the catalog - a mismatched upsell reads as a bait-and-switch on a page that's supposed to feel like a receipt. And keep it to one offer, not a carousel - a confirmation page crowded with more selling undoes the trust the purchase just built.
The discipline that keeps this honest. If declining the upsell adds friction or a guilt-trip screen, it's a dark pattern, not a lever. Decline should be one click, same as accept.
Ecom Swift LLC - Shopify Partner since 2018.
