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Meta Ads clicks are the cheapest they've been in 12 months
Yet Conversion Rates are the worst they've been in 12 months
In this video, I break down what's actually going on with Meta right now, and how you can make more money without touching your ad spend using CRO as the lever
More clicks don't mean more revenue if your funnel isn't built for the traffic coming in ⤵
Because if you're spending thousands/mo on ads + creative while ignoring your landing pages you'll be outspent by the competitor who improves every touchpoint
Better funnels mean lower CPAs, higher ROAS, and more money to reinvest in growing your brand.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Most redesigns focus on making a website look more modern.
I prefer asking a different question:
"Would this design help the business convert more visitors into clients?"
I recently redesigned the landing page for Soft Solutions, transforming it from a standard corporate website into a more premium, conversion-focused experience.
Before
• Bright gradients competing for attention.
• Weak visual hierarchy.
• Sections blending together.
• Pricing cards without a clear focal point.
• Limited depth and brand personality.
After
✨ Stronger visual hierarchy with larger typography.
✨ Dark UI that increases contrast and creates a premium feel.
✨ Better spacing for easier scanning.
✨ More emphasis on the primary CTA.
✨ Redesigned pricing section to naturally guide the eye toward the recommended plan.
✨ Consistent design system across every section.
✨ Small glow effects and visual accents to create depth without hurting usability.
The goal wasn't to make it "prettier."
It was to make the page feel more trustworthy, modern, and easier to navigate, qualities that can improve user confidence before they even contact the company.
Sometimes the biggest improvement isn't adding more elements.
It's removing distractions.
For freelancers selling one-off creative deliverables: the ceiling usually isn't your rate. It's the shape of the transaction.
A sound pack — or a logo, or a template — ends at delivery. Revenue only ever tracks new work, never the catalog you already built. Which means one slow month is always one slow month away.
The retainer version is a different product entirely. Clients aren't buying more files. They're buying availability, consistency across formats, and a single point of accountability. None of that requires new craft skill.
The bridge we've found works: a small fixed-scope starter deliverable, then a specific follow-up in the delivery email naming the monthly shape without a hard price. The retainer conversation almost never starts cold — it starts as a follow-up to work the client already has in hand.
Written up in full here. The example is sonic branding, but the structure ports to most freelance disciplines.
supadark.com
How Music Producers Can Turn a Sound Pack Into a Sonic Branding Retainer
A sound pack sells once. A sonic branding retainer pays every month. Here’s how music producers make the jump — and what changes once they do.
I have two separate businesses that need to launch new lead generation campaigns on Meta (Facebook & Instagram) and Google within the next 48 hours. Ad accounts for each brand are already in place, so you can start building your campaigns immediately.
Here's what each business needs:
• A complete campaign structure in Meta Ads Manager and Google Ads — choose the right goals, ad groups, audiences, and keyword themes focused on lead generation.
• Engaging ad copy and creative variations that match each brand's tone (I'll provide logos and any existing assets).
• Verified conversion, pixel, and Google Tag Manager event tracking to record every lead.
• Refined initial bid settings, budget, and schedule for quick learning and optimization.
• A concise performance dashboard so I can quickly view cost per lead and other key metrics.
Acceptance criteria: campaigns approved by both platforms, accurate performance tracking in real-time tests, and ads showing actual leads before the 48-hour mark.
If you implement high-quality campaigns that meet these criteria, I will continue to provide optimization and scaling services for you.
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