Building DWELL: Crafting a Unique Coffee Brand from Scratch

Building DWELL: Crafting a Unique Coffee Brand from ScratchBuilding DWELL: Crafting a Unique Coffee Brand from Scratch

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Pooja Jiyani

• Jul 16

DWELL — A Coffee Brand, Human by Design DWELL is a fictional specialty coffee brand I built from scratch in one weekend, using Envato as my entire toolkit: logo, packaging, signage, sound, and a promo reel.

My "Human by Design" moment: I started in Envato's AI video generator asking for a cozy café, and it gave me something technically fine but completely soulless, a generic bar with no point of view. So I rejected it and made the call to build the reel from real Envato stock footage instead. The same judgment shaped everything: I pushed the logo past a generic coffee-cup icon into an arch with a coffee branch that actually means something, and matched every logo colour to its surface for contrast.

Tools used, all Envato: AI Video Generator, Image Generator, Mockup tool, Envato Music, Sound Generator, and stock footage, finished in Canva and CapCut.

AI got me 80% of the way there, fast. The last 20% knowing what to reject, when to change course, and what actually had soul, was human. That's DWELL.

Brand Strategy Creative Design Video Editing CapCut Claude Envato envatochallenge

Pooja Jiyani

• Jul 16

Linkedin Post: https://www.linkedin.com/posts/pooja-jiyani_envatochallenge-ugcPost-7483500063076409346-5lY8/?utm_source=share&utm_medium=member_desktop&rcm=ACoAACzAbLYB5itw9Nzo1dK_1QfGeAM478YVj9E

linkedin.com

#envatochallenge | Pooja Jiyani

I built an entire coffee brand in one weekend. AI did 80% of the work. The 20% it couldn’t do is the whole reason clients still hire humans. The challenge: build a complete brand, logo, packaging, signage, sound, and a promo reel, using Envato’s AI and stock tools, end-to-end. The AI was fast. It was also, at first, soulless. I asked it for a cozy café and got a generic, lifeless bar with no point of view. So I rejected it. I pushed a bland coffee-cup logo into an arch with a coffee branch that actually means something. I threw out the fake AI footage for real clips. I matched every detail on instinct, not default. That’s the job now. AI gets you 80% of the way there in minutes. The last 20% - taste, judgment, knowing what to cut and why, is human. It’s the difference between content and a brand. Between fast and good. That’s the layer I build. Meet DWELL. Full walkthrough 👇 #envatochallenge Envato Contra

Daniel G Bright

max

• Sep 14

A look at the identity we designed for Vetti, a dog health monitoring brand.

There’s a lot of data behind a product like this but the person using it just wants to know their dog is okay.

That’s the balance in the design with a connected dot system that feels precise and warm colors and photography that keep it close to what people care about.

Also, an excellent excuse to spend far too long choosing dog photos.

Brand Design Logo Design Figma

Sahil S

• Sep 14

Really nice balance between data-driven technology and the emotional side of pet care. The connected dot system is a great way to make something technical feel approachable, and the warm photography really brings the brand closer to the pet owners.💯

Alex Aperios

pro

• Sep 14

I’ve been slowly updating all of our project imagery across a new website update and and our internal decks. Logos are only a small fraction of what we do for clients now, but I still love starting there. They often set the tone for the wider identity, the visual language, and the story we’re trying to tell. Also, pretty satisfying seeing some of my favourites all together on one page.

brandingstudio Logo Design visualidentity

Byamukama Elia

• Sep 14

Nice

Jakaria Mahmud

• Sep 14

GOLDMARK - A refined identity for modern legal expertise. ✦

A complete branding exploration focused on building a visual language that feels premium, trustworthy, timeless, and confident.

The identity combines a distinctive symbol, elegant typography, and a deep navy + warm gold palette to create a sophisticated presence across digital and print applications.

Services: Brand Identity • Logo Design • Art Direction • Visual System

#BrandIdentity #BrandDesign #LogoDesign #VisualIdentity #Branding #GraphicDesign #ContraPortfolio