Building DWELL: Crafting a Unique Coffee Brand from Scratch

Building DWELL: Crafting a Unique Coffee Brand from ScratchBuilding DWELL: Crafting a Unique Coffee Brand from Scratch

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Pooja Jiyani

• Jul 16

DWELL — A Coffee Brand, Human by Design DWELL is a fictional specialty coffee brand I built from scratch in one weekend, using Envato as my entire toolkit: logo, packaging, signage, sound, and a promo reel.

My "Human by Design" moment: I started in Envato's AI video generator asking for a cozy café, and it gave me something technically fine but completely soulless, a generic bar with no point of view. So I rejected it and made the call to build the reel from real Envato stock footage instead. The same judgment shaped everything: I pushed the logo past a generic coffee-cup icon into an arch with a coffee branch that actually means something, and matched every logo colour to its surface for contrast.

Tools used, all Envato: AI Video Generator, Image Generator, Mockup tool, Envato Music, Sound Generator, and stock footage, finished in Canva and CapCut.

AI got me 80% of the way there, fast. The last 20% knowing what to reject, when to change course, and what actually had soul, was human. That's DWELL.

Brand Strategy Creative Design Video Editing CapCut Claude Envato envatochallenge

Pooja Jiyani

• Jul 16

Linkedin Post: https://www.linkedin.com/posts/pooja-jiyani_envatochallenge-ugcPost-7483500063076409346-5lY8/?utm_source=share&utm_medium=member_desktop&rcm=ACoAACzAbLYB5itw9Nzo1dK_1QfGeAM478YVj9E

linkedin.com

#envatochallenge | Pooja Jiyani

I built an entire coffee brand in one weekend. AI did 80% of the work. The 20% it couldn’t do is the whole reason clients still hire humans. The challenge: build a complete brand, logo, packaging, signage, sound, and a promo reel, using Envato’s AI and stock tools, end-to-end. The AI was fast. It was also, at first, soulless. I asked it for a cozy café and got a generic, lifeless bar with no point of view. So I rejected it. I pushed a bland coffee-cup logo into an arch with a coffee branch that actually means something. I threw out the fake AI footage for real clips. I matched every detail on instinct, not default. That’s the job now. AI gets you 80% of the way there in minutes. The last 20% - taste, judgment, knowing what to cut and why, is human. It’s the difference between content and a brand. Between fast and good. That’s the layer I build. Meet DWELL. Full walkthrough 👇 #envatochallenge Envato Contra

Anky C.

pro

• Nov 7

Earlier, I shared just the hero. Now here's the whole world. 🌍

ElseWhere is growing into a full packed Framer template, with immersive layouts, custom motion, and thoughtful details.

Launching soon. 👀 PS: This is my first template. More to come. 👀

Framer Website Design Motion Design Claude Framer

Orlerx Adewale

• Nov 8

Great Job man. Good Luck

Illia Nesterov

pro

• Nov 7

Experimental layouts for Pace. Which one do you like?

Brand Design Brand Strategy Graphic Design

23 voted

52%

21 voted

48%

44 votes

Closed

Salah Mohamed

• Nov 8

Looks cool.

SUBHAN DESIGNS • Identity & Packaging

pro

• Nov 7

A little look at how Nazariya Living stands apart from its category.

On one side, familiar visual conventions. On the other, an identity with its own character, rooted in stories worth keeping.

We chose not to blend in. :)

Which side catches your eye?

Completed work

Brand Strategy Logo Design Figma Kittl branding Brand Design

3 voted

30%

7 voted

70%

10 votes

Closed

Emiliya Smuzhanytsia

• Nov 8

That side with all the competitor logos in one grid is the slide I'd steal for a client presentation. Nothing explains "why this direction" faster than showing the sea of sameness first. The navy seal wins easily after that.