Reduce Booking Abandonment for Local Services App

Reduce Booking Abandonment for Local Services AppReduce Booking Abandonment for Local Services App

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Rinku Seervi

• 6h

Reducing booking abandonment for a high-trust local services app

Problem: Users often drop off while booking local services due to trust concerns, unclear pricing, long flows, and uncertainty after payment.

Goal: Design a simple, trustworthy booking flow that reduces hesitation and helps users confidently complete a booking.

Figma uiux design Service Designer

Serge Herasymchuk

max

• May 29

We’re used to service sections on websites looking “correct”: clean grids, standard cards, an icon on top, text underneath. It works – but it’s not always memorable.

Sometimes, even serious, professional websites stand out precisely because they present their services in a more unexpected way. Here, the services are designed almost like individual scenes: oversized rounded shapes, soft lines, plenty of negative space, asymmetrical composition, a calm color palette, and bright CTA buttons used as accents. Because of this, the section feels less like a list and more like a visual rhythm.

This kind of approach isn’t just about aesthetics. It helps communicate the personality of the project before the user even starts reading. And it’s a good reminder that service sections don’t have to be purely functional – they can feel atmospheric, expressive, and a little unexpected too.