Wanted to share one of my projects I led the end-to-end design of ROVE, a SaaSWanted to share one of my projects I led the end-to-end design of ROVE, a SaaS
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Wanted to share one of my projects
I led the end-to-end design of ROVE, a SaaS platform connecting cyclists with professional tour operators across Mexico, Italy, and Portugal.
The challenge was balancing two very different users — riders who want discovery and inspiration, and operators who need a serious back-office tool. The visual direction leans into the rawness of the sport: dark hero sections, high-impact photography, and a single yellow accent that punches through every screen.
On the UX side, the key decisions were around a skill-based tour filter system, a dual-sided booking flow, and keeping the operator dashboard functional without feeling corporate.
Post image
Post image
Post image
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started