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High-Impact Billboard Design | Sports Footwear Campaign
The Challenge
The objective was to create a bold, high-visibility outdoor advertisement for a seasonal sports shoe promotion. In a cluttered urban environment, the design needed to achieve three things: instant brand recognition, clear communication of the "50% Off" offer, and a strong call to action—all within a 3-second viewing window for passersby.
The Solution
I developed a high-contrast visual identity using a dynamic diagonal split.
Color Theory: Used a deep navy and vibrant red palette to create a sense of urgency and athletic energy.
Visual Hierarchy: Placed the product at the focal point with a clean "Shop Now" CTA and a secondary "Discount" callout to ensure the viewer's eye follows a logical path.:
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