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A piece I edited for my homie Lachlan at LGR Productions a couple years back. I thought it was super interesting how he runs through the whole track in his mind before actually doing it, so that’s what I really built the edit around. I purposefully obscured the footage so it felt like you were catching glimpses inside his mind.
Really happy with how this one turned out!
Obscuring the footage to mirror how Lachlan visualizes the run before it happens is such a smart concept-to-execution match. How did you land on that specific level of obscuring, was it trial and error?
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Website for LA:MURE, a creative video production studio. The goal was to create a modern digital presence that reflects the studio's cinematic approach while putting its work and storytelling at the center of the experience.
Amazing work!
Project:
A promo reel for a real client. A LinkedIn brand consultant who helps serious professionals show up online without the noise.
The Human by Design moment:
I built the loud version first. Big text, fast cuts, hype music. Exactly what a LinkedIn promo is expected to look like. It was competent work. Then I watched it back and deleted it.
Not because it was badly made. Because it was wrong for her. Her clients come to her to get away from that noise. A loud promo would have contradicted the thing she's known for.
AI could generate something polished. It couldn't know that polished was the wrong call for this particular client. I knew, because I built her website and I know her brand.
The decision that carries it:
Her brand has exactly one accent color. So in a 28-second reel, that color appears once, on a single word. Everything else stays calm. AI would have spread it everywhere for "visual interest." Using it once was the whole point.
Envato as the toolkit:
Stock video, music, fonts, and AI-generated textures. All from Envato. Four asset categories in one deliverable.
Real client:
Not a spec project. She's an active consultant, I built her website, and she reviewed and approved this reel.
Social links: https://www.instagram.com/reel/Da5GRSnTkj9/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
Really great walkthrough video
Recently edited a short reel for my client using After Effects and Premiere Pro.
And he was satisfied with the work. I want your feedback, guys.
.
He wants to promote his app using these reels.
Motion DesignVideo Post-ProductionElevenLabsVideo EditingAdobe After EffectsmotiongraphicsAdobe Premiere Pro
This is a great execution on design and animation style. But in my opinion even the current voiceover isnt bad it could be a better one since the core video already has a high potential. Good work!
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