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One of the aspects of every logo project I enjoy the most is creating its suite.
Building multiple logo variations that all revolve around the same identity, but work for different use cases.
With a suite like this, you don’t have to keep calling your designer back every time you want to print on a new application; be it merchandise, websites, or anything else.
This is a great example of a logo suite earning its keep. The light/dark applications and compact variations feel purposeful, so the identity can stay recognizable across very different touchpoints.
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For Fourplay Golf, I developed a short logo variation that cleverly integrates the letters 'play' within the number 4.
play inside the 4 is clever
Building a brand that moves with the business. ✦
For MasBirX, I developed a visual identity around logistics, coordination, and seamless delivery, combining a bold purple visual system with a clean, modern and human-centered brand language.
The goal was to create something that feels reliable, connected, and future-ready, while still staying approachable across digital touchpoints.
From the identity and visual direction to social content and digital applications, every element was designed to make the brand feel consistent wherever it shows up.
Brand Identity • Art Direction • Visual System • Digital Branding
What do you think of the direction? 👀
#BrandIdentity #Branding #VisualIdentity #BrandDesign #LogisticsBranding #CreativeDirection #GraphicDesign #DigitalBranding #BrandStrategy #ContraDesign #DesignPortfolio #IdentityDesign
Been doing a cleanup and just realized I have a bunch of logos in archive. From brand identities, rejected directions, tests... It almost feels a bit overwhelming the number of logos that I've designed in the last couple of years. This is just the first selection. Hoping to keep posting further collections.
Super cool!!