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A European e-commerce client was facing legal risks and data loss due to Google's March 2024 "Consent Mode v2" update. They needed to respect user privacy (GDPR) without losing all their marketing data.
The Solution:
- Implemented a Consent Management Platform (CMP) like Cookiebot/OneTrust.
- Configured Google Consent Mode v2 (Advanced) in GTM to adjust tag behavior based on user choice.
- Set up "cookieless pings" to model data for users who declined cookies, recovering lost conversion data legally.
The Result:
Achieved 100% GDPR compliance while recovering ~65% of "lost" conversion data through Google's behavioral modeling. #googletagmanager
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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