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Behind the Design ✦
This concept started with one goal: make the packaging feel as good as the product itself.
I wanted to move away from the usual bright-green matcha aesthetic, so I explored a mix of warm ivory, deep teal, and muted olive — giving it a more premium yet approachable feel.
The bold typography adds personality, while the curved color blocks and ingredient photography give the packaging a distinctive shelf presence.
Piece by piece, the colors, typography, imagery, and packaging style came together to create something that feels fresh, playful, premium, and memorable.
Sometimes the final design looks simple — but there’s a lot of thought behind every detail. ✦
Brand DesignTypographyAdobe IllustratorAdobe PhotoshopCanvabranddesignbrandidentitypackgaingdesignPackaging Design
The network for creativity
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This is impressive! ✨✨
How much do I love this? :')
But more importantly, I’d love to hear what you think.
What could we improve? What would make this even better? And how can we, as a community, come together to push this further?
Curious to hear your thoughts. 👀
A brand without documented decisions becomes expensive the moment its designer leaves.
The designer who created this brand had left. It looked finished, but every decision behind it had become a guess.
Which blue was intentional? Was the type scale a rule or a leftover? Which version should the product follow?
Each unanswered question slowed the work, created inconsistencies and reopened choices the client had already paid to settle.
A finished brand leaves a clear trail for the next person to follow without playing detective.
