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Four things we noticed in branding this month.
Some are backlash to sameness. Some are backlash to the backlash.
Swipe through, then tell us which one you'd actually put on a brand.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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AI gave ideas. Human judgment built the brand.
For the Human by Design Challenge, I created Cronut Café; a conceptual bakery brand, to explore how AI can speed up ideation without replacing creative direction.
I used Envato's ImageGen to generate early logo concepts, then relied on my own judgment to refine the logo, typography, colour palette, and visual identity in Adobe Illustrator. Once the brand direction felt right, I returned to Envato to create mockups, also using VideoGen to bring the identity to life through motion.
The biggest decision was knowing what to keep, what to change, and what to throw away.
That's the part of design that will never change 🚀
Thanks @Envato and @Contra for the challenge! 💚
The Cronut Café name and that latte art shot sell the concept before you even read the caption. Good call using ImageGen just for early concepts and pulling it into Illustrator once you had a direction, that workflow keeps the judgment where it should be.
Human by Design!
My subbmision for @contra x @envato challenge.
Brand identity and website for Kalotės Pušynas, a residential development in a pine forest near the Baltic coast of Lithuania.
Anyone can pull assets from a huge library. Making them feel like one place, that's human.
Built with Envato assets:
Shadow overlays,
AI-generations,
Mockups
Icons,
Music.
Process breakup in the comments! 🧠
Looks really good 👍
Brand Identity Concept: Ember Coffee ☕
I recently designed a brand identity for Ember Coffee, a fictional specialty coffee shop built around one simple idea: slowing down.
The goal was to create a visual identity that feels welcoming, timeless, and approachable while reflecting the calm experience of enjoying a great cup of coffee. From the custom wordmark and logo system to the packaging and branded touchpoints, every design decision was made to create a cohesive brand experience.
This project was a great opportunity to explore how strategy and design come together to shape a brand from the ground up.
