The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Running ads without a strategy is just burning money.
Here's the campaign framework we use across Facebook, Instagram, Google & TikTok:
Define your objective & audience first
Build hook-first copy that stops the scroll
Set up targeting, pixel & smart placements
Launch, kill what fails, scale what wins
Save this if you're planning your next campaign.
,
,
,
,
#DigitalMarketing #PaidAds #FashionMarketing #FacebookAds #TikTokAds #EcommerceStrategy #AdCampaign #BrandGrowth
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
🚀 Huge results. Happy client. That's the goal.
Just wrapped up the Bio Et Mince campaign and the numbers speak for themselves:
📍 1,029 link clicks
📍 €0.05 per click
📍 Total spend: only €56.54
Yes, you read that right — five cents per click.
My client is thrilled. And honestly? So am I.
When you combine smart creatives (carousels + video), consistent testing, and real-time optimization, you don't need a huge budget to deliver real results.
👉 Low spend. High ROI. Satisfied client.
That's the work I stand behind.
Need a media buyer who actually delivers? Let's talk on Contra.
#ContraCreator #MediaBuying #ClientSuccess #FacebookAds #BioEtMince #ROI
This is real quality result!
The 3 Phases of Onboarding That Most Products Get Wrong
We break every onboarding flow into 3 phases. Motivation, Activation, and Delight.
Most products nail the first one and completely miss the other two. That's why a product can have a beautiful landing page, a strong value proposition, and solid traffic, and still lose half its users before they ever complete a single action.
Here's what each phase needs and where the drop-off actually happens.
Phase 1: Motivation
This is your landing page. Your hero section. Your value proposition. The part of the experience that answers "why should I care?"
Most products actually do this reasonably well. Compelling headlines, clean visuals, a clear promise. The user gets excited. They tap "Get Started."
And then they hit a wall.
Motivation is the easiest phase to design because you're selling a future state. You're painting a picture of what the user's life looks like after they use your product. It's aspirational. It's fun to design. And it has almost nothing to do with whether someone actually becomes a user.
Motivation gets the click. That's all it does. And a click without successful activation is just a bounce rate.
Phase 2: Activation
This is where the user has to actually do something. Create an account. Grant permissions. Set up a profile. Complete the first action.
This is where most products lose a significant portion of their users. Not because the product is bad, but because the activation phase was designed as a checklist of requirements instead of an experience.
What we've learned across multiple projects:
Every step needs its own reason to exist. If you can't explain in one sentence why a step is there and what the user gains from completing it, that step should be removed or combined with another.
Show progress clearly. A simple progress indicator costs almost nothing to build and fundamentally changes how the process feels. Users don't mind a multi-step flow. They mind not knowing how much further they have to go.
Reduce decisions wherever possible. New users need the path of least resistance. Default to the non-essential choices. Let power users customize later.
The goal of activation is not to educate the user on your entire product. It's not to collect every piece of information you might eventually need. The goal is to get them to one successful action, one moment of "this works" with the least possible friction.
Everything else can come later. The first session is about one thing only: getting through.
Phase 3: Delight
The user made it through. They completed the action. They arrived.
What happens next is the most neglected moment in product design.
Most products respond with a small confirmation message. A checkmark. A toast notification that disappears in a few seconds. That's it.
The user just did something that required effort, attention, and trust. And the product's response is almost nothing.
This moment is where delight lives. And delight is what turns a first-time user into a returning one.
What we design instead:
A response that feels proportional to what the user just accomplished. A subtle celebration. A small animation that rewards the moment. A haptic tap on a mobile that confirms the action physically, not just visually. Language that acknowledges the achievement rather than reporting the outcome.
"Welcome in" feels warmer than "Account created." "You're all set" feels better than "Setup complete." "Nice one," feels human. "Transaction confirmed" feels like a receipt.
Small touches of gamification work here too, when they fit the product. A progress milestone. A badge for completing the first key action. A visual moment that makes the user feel seen, not just processed.
Delight is not about confetti animations or over-the-top celebrations. It's about designing a moment that feels like the product is happy the user made it. That emotional acknowledgment is what builds the bond that brings them back tomorrow.
Without it, you spent all that effort getting someone through activation and gave them no emotional reason to open the app again.
Motivation gets the click. Activation gets the signup. Delight gets the retention.
Design every phase with the same precision and care you bring to the rest of your product. Reduce friction, deliver speed to value, and make progress feel intuitive from the first moment. When you do, users don't just arrive but they adopt, return, and never want to leave.
That's how the best tools are built.
If you want a fresh set of eyes on your onboarding flow, we run a free 20-minute audit against this exact framework. Map your current phases, spot the gaps, and walk away with a direction worth shipping.
Book a slot here → http://calendly.com/refinestudio/audit
Nice work
Viralup — Social Media Marketing Agency
Viralup is a modern Framer template built for social media marketing agencies and growth-focused brands. It features clean layouts, service sections, project case studies, pricing, testimonials, and strong calls to action. Fully responsive & easy to customize.
Its 100% free, Use it, customize it & launch your own site in hours
Checkout template:
https://www.framer.com/marketplace/templates/viralup/
Challenges
View all
Fuser Co-create
$5K13h 02m left335 participants
Morphic Workflows
$10K3d left258 participants
Zo Computer Challenge
$10K3d left553 participants
Anything Ship & Sell Remixathon
$10K10d left161 participants
Impossible UI with Rive
$10K10d left106 participants
Runway $100k Big Pitch Challenge
$100K10d left183 participants
Trending
Runway
AI video generation is exploding. What are you dreaming up in Runway?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
portfolioreview
The best portfolios tell a story, not just show a grid. Share yours for feedback.
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?