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Brand Identity & Visual Design
Graphic Design • Branding • Social Media & Marketing
Created a complete visual identity for a modern coffee brand, including logo design, color palette, typography, packaging, social media graphics, and marketing materials. The project focuses on creating a memorable, consistent, and professional brand presence across digital and print platforms.
Graphic Design · Brand Identity · Logo Design · Visual Design · Social Media Design · Packaging Design · Marketing Design
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Da Dina is a Brazilian handmade cookie brand built around warmth, affection, and the feeling of a family recipe.
The visual identity transforms that homemade character into a playful and contemporary brand system. A custom wordmark, warm color palette, and illustrated character give the brand a distinctive personality while keeping it approachable and nostalgic.
The project expands across packaging, delivery materials, and product photography, creating a cohesive visual language around the heart-shaped cookies and the idea behind the brand: “Biscoito de Coração” cookies made from the heart.
Heart-shaped cookies for a brand literally named "made from the heart" is the kind of on-the-nose idea that could read as cheesy, but keeping the illustration style loose and the palette warm-not-cute is what keeps it from tipping into greeting-card territory.
Nova Living — Complete Brand Identity & Visual System
Project Overview
This project involved the creation of a complete visual identity for Nova Living, a contemporary home and lifestyle brand focused on creating thoughtful, comfortable, and visually refined living experiences. The objective was to develop a brand system that communicates warmth, modernity, and sophistication while remaining visually distinctive and flexible across products, packaging, merchandise, and stationery.
Project Goals
Build a memorable and recognizable lifestyle brand
Reflect comfort, modern living, and thoughtful design
Ensure versatility across products, packaging, print, and merchandise
Create a modern yet warm and approachable aesthetic
Brand Strategy
1. Brand Positioning
The brand sits at the intersection of:
Modern Lifestyle
Contemporary Home Design
Comfort & Everyday Living
It was important to avoid an overly cold or generic minimalist aesthetic and instead create a balance between modern sophistication and natural warmth.
Logo Development
Concept Exploration
The logo is built around a simplified arched symbol with a circular accent, representing:
Modern Spaces
Comfort & Shelter
Balance & Connection
The architectural-inspired form suggests:
A doorway or entrance
A sense of home and belonging
Structure and stability
Modern living
Design Characteristics
Smooth curves to create a welcoming feel
Clean geometry for a modern and refined appearance
Minimal construction for strong recognition
Simple form for flexible application across different products and materials
Color System
Primary Palette
Deep Forest Green: Represents nature, stability, sophistication, and calmness
Warm Cream: Communicates comfort, simplicity, and openness
Terracotta: Adds warmth, personality, and visual contrast
Color Psychology
The palette was intentionally selected to:
Create a warm and inviting brand atmosphere
Balance sophistication with approachability
Move away from predictable monochrome lifestyle branding
Create a distinctive visual presence across physical and digital applications
Typography
Clean, modern sans-serif typeface
High readability across all mediums
Generous spacing to create a refined and contemporary appearance
Typography reinforces:
Modernity
Clarity
Elegance
Accessibility
Brand Application System
A major focus of this project was real-world usability, ensuring the brand performs consistently across multiple touchpoints:
1. Merchandise
Branded tote bag and cap applications
Extends the identity into everyday lifestyle products
2. Packaging
Custom packaging incorporating the brand's geometric visual language
Creates a cohesive and recognizable product experience
3. Stationery
Business card design using a clean and minimal layout
Maintains a refined and professional brand presentation
4. Lifestyle Products
Candles, reusable bottles, and decorative cushions
Demonstrates the flexibility of the identity across different products and materials
5. Product Integration
Brand applications across multiple physical products demonstrate how the identity can scale beyond traditional stationery and marketing materials
Pattern & Visual Language
A supporting geometric pattern was developed using curved and organic shapes inspired by the core identity.
The visual language was designed to:
Strengthen brand recognition
Provide flexible graphic elements for packaging and products
Create consistency across different applications
Allow the identity to expand beyond the primary logo
Design System Strengths
Highly scalable identity system
Strong visual consistency across all applications
Memorable yet simple logo mark
Balanced modern and natural aesthetic
Flexible system suitable for future product expansion
Challenges & Solutions
Challenge 1: Avoiding generic lifestyle branding
Solution: Introduced a distinctive architectural-inspired symbol and earthy color palette to create a recognizable visual identity.
Challenge 2: Balancing modernity with warmth
Solution: Combined clean geometric forms with soft curves, warm cream, and terracotta accents.
Challenge 3: Ensuring cross-product adaptability
Solution: Developed a flexible identity system tested across packaging, stationery, merchandise, and lifestyle products.
Results & Impact
A cohesive brand identity ready for real-world application
Strong visual differentiation within the modern lifestyle space
Warm, sophisticated, and approachable brand perception
Flexible visual system suitable for products, packaging, merchandise, and future brand growth
