FUEGO DE CASA is a family-run hot sauce brand built around generational recipes and Mexican heritage. They needed packaging that felt handmade and authentic, but premium enough to justify a higher price point. That balance was the tricky part. Too rustic and it reads cheap. Too refined and you lose the soul. So we leaned into big, hand-drawn typography as the hero — letting the letterforms carry the personality — then grounded everything with a clean cream background and restrained color accents. The type does the heavy lifting on the handmade side. The layout keeps it feeling intentional. It works across the range too. Packaging design.